The House
A fashion story not unlike a Cole Porter song or Audrey Hepburn movie.
ALFRED SUNG® was established in 1980, by designer Alfred Sung, and Canada’s Mimran family, with the purpose of building a fashion house for the modern woman.
The brand’s unique approach to licensing, product development and marketing results in a diverse range of merchandise inspired by a pure and uncomplicated lifestyle.
Guided by quality materials and a timeless style philosophy, the brand has expanded into a multitude of complimentary product categories including men’s and women’s apparel, accessories, watches, optical eyewear, kidswear and home fashion, capturing the hearts of millions of customers worldwide.
With every exquisite collection, ALFRED SUNG’s dedication to modern, timeless beauty stands firm, appealing to those who appreciate enduring sophistication.
The Essence Of Style
During the mid-80’s Monaco Group had already started licensing products under the ALFRED SUNG brand. It was coincidental that at the same time the Mimrans started looking for someone to produce an ALFRED SUNG fragrance, David Nugent, president of Insignia Group approached them with a proposal for such a venture. Nugent and Insignia Group had a stellar track record as a major Canadian distributor of fine fragrances and other beauty products including brands like Ralph Lauren, Calvin Klein and Nina Ricci. David had noticed the press related to ALFRED SUNG within Canada as well as in the U.S. and wanted to be part of it. During the first six months, the two companies talked concept to see if they could work together. Nugent shared Monaco Group’s views of aggressive marketing and promotion and they agreed to enter into a license agreement. They set out to create a product that was timeless and reflected the Alfred Sung style. It had to be an original and make a statement while being commercially viable. The juice and the essence was formulated in Paris by famed fragrance house Givaudan.
